TDA STARTS / Conversation
Start with a conversation.
STARTS is intentionally limited and hands-on. Before any engagement begins, we talk through the company, the raise, the current pressure points, and whether the timing makes sense for both sides.
Who STARTS is for
Enough company to assess. Enough runway to improve it.
The advisory is most useful before the raise becomes urgent, when founders still have time to strengthen the company rather than merely polish the story.
Strong fit
- Pre-Series A company with a working product or credible prototype
- Founders expecting to raise in the coming months
- Team moving fast enough that technical, operating, or key-person risk is accumulating
- Company that wants sharper positioning, GTM, diligence, or investor materials
- Founders willing to receive direct feedback and act on it
Probably too early or wrong fit
- Idea-stage company with no product or market evidence
- Team looking primarily for investor introductions
- Founders seeking deck polish without deeper readiness work
- Company unwilling to examine technical, operating, or team risk
- Team looking for a guarantee of fundraising outcome
What we want to understand
The first conversation is about the company.
A short amount of context is enough to determine whether the advisory is likely to be useful.
Company
What have you built?Company, product, stage, founding team, current traction, and what has changed recently.
Market
What evidence do you have?Customer learning, segment assumptions, buying signals, sales motion, and where the story still feels weak.
Product
Where is the risk hiding?Architecture, AI-assisted development, dependencies, technical debt, continuity, and key-person exposure.
Raise
What comes next?Timing, likely raise size, use of funds, milestones, investor process, and diligence readiness.
Why now
What would materially change in six months?The practical outcome you want from the work before fundraising or growth pressure increases.
Next step
Request an initial conversation.
We will use the first discussion to determine whether STARTS is the right fit, what the advisory should focus on, and whether the timing is right. Pricing is discussed privately once fit and scope are clear.